For us it's always been about the community, that's why we used the word club in our name. It's about running together, new friends and sharing experiences.

It's not the PB's and split times - it's the new cultures, points of view and a chance to be ourselves. Excited for conversations that we're about to have and the people we're about to meet.

Running is our special place, it helps us to get away from the stresses and strains of everyday life, but it also gives us the chance to meet some great people - friends that we just didn't meet yet. We wanted to create running based clubs - to run, smile and meet new friends.

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We embarked on a journey to remove the compromises that we had to make and focussed on building high performing running shoes - made from the highest levels of plant powered innovation available to us. Focussing product to everything that is needed, and nothing more.

It was the challenge of creating something that didn't exist that brought our founders together - united by a mission to prove that this was all possible.

Our founders Richard Rusling, Dominic Sinnott and Andy Farnworth met in the sleepy German village of Herzogenaurach in the early 2000's. Inspired by the rich history and vision from past innovators, their 'what if' moment occured two decades later after living and working all around the world for numerous major brands immersed in different cultures and values.