When we started debating what a modern running brand should be it was clear that there was a huge gap between what was available, and what we wanted to see. So we asked the question - what if you didn’t have to choose between performance, sustainability & style? 

We embarked on a journey to build high performance sustainable running shoes – without any compromise. Made from the best plant powered innovation available. A product that gives all that is needed and nothing more.

At heart we are a bunch of athletes, dreamers and mavericks tired of the status quo - we struggle with our love of the outdoors whilst seeing the damage that is being done to it, so we made a decision - let’s do the best we can to change it, and bring as many people as we can along for the run.

We love pushing the boundaries, test after test, proto after proto and mile after mile. This process gives us insights into how far things can go, and where we need to work to make things better. For us this is a never-ending journey to see how far plant-powered innovation can take us.

This isn’t the final destination, but a big step in the right direction.

It’s about listening to the people that are tired with businesses putting profits over our natural resources, and giving them a functional, well designed and comfortable choice - not a compromise.

Our Founders

The challenge of creating something that didn't exist is what brought our founders together - united by a mission to prove that this was all possible.

Our founders met in the sleepy German village of Herzogenaurach in the early 2000's. Inspired by the rich history and vision from past innovators, their 'what if' moment occured two decades later after living and working all around the world for numerous major brands immersed in different cultures and values.

Whilst innovation and function were top of their list of non-negotiables for this new brand - it was conversations around sustainability and community that changed their vision and the path of the brand. The pioneers that had shaped the vision of the brands that they were inspired by all looked towards tomorrow - focussed on a better future.

It's all about running with friends in places that inspire us - mixed with smiles and great conversation.